Welcome to Pakistan - the land of opportunities and expanding horizons

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4th Edition of TEXPO (2023) by Trade Development Authority of Pakistan (TDAP)

Ambassador's Message

H.E. Mr. Shoaib Sarwar is the Ambassador of Pakistan to Denmark. H.E. Ambassador Shoaib Sarwar holds a degree of MBA from New York University, USA. He did BA (Honors) in Accounting and Finance from University of Kent at Cantebury, United Kingdom in 1998. He is also alumni of Indiana University, Bloomington. He joined the Foreign Service of Pakistan in January 2001.

He has served at the Headquartes as Section Officer in 2002, Assistant Director 2003 -2004, Deputy Director 2009-2010 and Director, Foreign Service Academy 2012-2014.

He served Deputy Secretary (Foreign Affairs) in Prime Minister’s Office in 2014. He has held diplomatic assignments in Pakistan Missions abroad- Toronto (2004-2007), The Hague (2014-2017) and Los Angeles (2017-2021).

He has served as Joint Secretary (Foreign Affairs) in Prime Minister’s Office from June 2021 to July 2023.


Information Technology

Pakistan’s Tech industry is growing very fast over the last decade and is currently among the top 3 exporting industries. The growth is fueled by the young an... more


Pakistan’s exports to Denmark have registered a positive trajectory for many years. Imports from Denmark have on the other hand declined. Pakistan is a benefi... more

Investing in Pakistan

Pakistan offers one of the most liberal investment regimes in the world. Facilitation for investors’ confidence and providing conducive environment to attract... more

Tourism in Pakistan

Where to visit

Having 4 seasons, the country offers year round  opportunities for tourism. Summers are the best time to visit the mountains in the north of the country wh... more

What to See

For any traveler, It’s hard to imagine a more magnificent landscape than the rugged peaks, hidden villages and wind-swept plains of Pakistan. The terrain... more


What others think

Pakistan is a place frequented by many travelers, bloggers, globe trotters and other individuals with a quest for discovery. There is a possibility that the e... more